Ida Divine has proven to be a superior branding practitioner in all of her artistic endeavors. Her carefully crafted sound and look exude confidence with an authentic vintage flair. This, along with immense marketing savvy, makes her a model example of what it takes to effectively maneuver as an entrepreneurial artist. Ida seamlessly blends classic soul, Hip Hop, and Afro-Caribbean sounds into her culturally rich style of music. During this discussion with Insomniac Magazine‘s Israel Vasquetelle, this distinctive talent shares insight into her art, inspirations, and approach to branding and making moves within the new era of the music industry.